With developed markets having more than 40% of purchases happening online, analyzing data and decision-making need to keep up with the faster-paced transactions. Upgrade data-tracking with dashboards that can track results in real-time. In Europe, 40% of hair...
Surprisingly, consumers in the automotive industry are not loyal and even a handful of satisfied customers are willing to change brands. Learn more about your consumers by establishing your 1st party data strategy and leveraging your current customers. Improve...
What is attention economy? Attention is selective, finite, and voluntary. The term selective attention points out that even if something is visible, it is not guaranteed that it will be noticed. Consequently, it is crucial to measure what people actually focus...
In today's digital age, data is the currency that drives successful marketing strategies. Among the various types of data available, first-party data holds a special significance for brands. First-party data refers to the information collected directly from customers...
According to a study, 76% of consumers get frustrated by businesses who do not offer personalized experiences. Meanwhile, 71% expect personalization. This highlights the shift in consumers’ purchasing habits and the urgent need for companies to adapt. A way to...
Fraud Detection: How Machine Learning Can Help Reduce Marketing Expenses and Increase ROI As technology advances, fraudsters are finding new ways to exploit vulnerabilities in the system to engage in fraudulent activities. These activities include chargeback fraud,...
What is Media Mix Modeling? Media mix modeling is a statistical method used to measure the impact of marketing and advertising campaign. This method illuminates how the 4Ps of the marketing mix - product, price, place, and promotion - contribute to a specific goal. By...
The world of customer service is rapidly changing. The modern businesses are taking full advantage of the advances in artificial intelligence (AI) and machine learning (ML) to provide their customers with 24/7 personalized support. ML-powered chatbot represents the...
Image Recognition: A Powerful Tool for Social Media Advertising Social media advertising is becoming more competitive. Marketers are constantly looking for ways to improve their targeting and personalization techniques. One of the best ways to do this is through...
As technology advances, companies will be able to personalize their marketing efforts to target specific individuals and demographics
The Pet Food Industry's future is at risk as Gen Zs have low interest in pet ownership and low awareness in brands. Want to find out more? Check our report! Click here to download The pet food industry is a rapidly growing sector that encompasses the production and...