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Learn to speak digital with C-Level 1-on-1 training

As a C-Level executive, sometimes it can be hard to always keep up with the constant evolution of the digital marketing field. However, having deeper knowledge will make it possible for you to lead the progression of your marketing department and have a strong basis to provide valuable insight to guide its development.

Adtech concepts every marketing executive needs to know

Digital Strategy

Machine Learning

With the advent of big data, businesses now have access to vast amounts of customer information. This data can be used to better understand customer behaviour and preferences, and ultimately make not only more informed marketing decisions but business decisions too.

Digital Strategy

Programmatic Marketing

Programmatic advertising is a form of automated buying and selling of ad space and audiences. This technology allows for real-time bidding on specific users, making it more efficient and effective than traditional methods of buying ad space. As a C-Level executive it’s important to understand how programmatic advertising can improve your ROI and speed up a vital area of your marketing strategy.

Digital Strategy

Omnichannel Marketing

As technology advances, so too does the way consumers expect to interact with brands. An omnichannel approach envelops the customer in a cohesive brand experience, no matter how or where they choose to engage. And that’s why understanding omnichannel marketing is critical for success in the digital age.There are several advantages of an omnichannel marketing strategy including increased customer engagement and satisfaction, improved ROI and greater insights into who your customer is.

Digital Strategy

New Advertising Channels

In the recent past, the main focus of digital advertising was through Google and Facebook. However, with the advent of streaming platforms like Netflix and Amazon Prime, new social media platforms such as TikTok, or connected TV or Metaverse new advertising channels are continuously emerging. Understanding these new channels can help you articulate the need for early adoption and to establish your company as pioneers in digital advertising.

Digital Strategy

Intermediaries

As a C-Level executive, it’s important to understand the different intermediaries and how they can bring value to your business. In the context of digital marketing, these intermediaries can take many different forms, including but not limited to ad networks, media agencies, affiliate networks, ad servers and ad exchanges. Intermediaries play a crucial role in helping you connect with potential customers online and increase your sales.

Why C-Level executives need digital literacy skills

Digital literacy has become one of the most important skills that a C-level executive can have. As the world becomes more digitally-driven, you must be able to understand digital marketing tools and strategies in order to remain competitive. Additionally, you must be digitally literate in order to understand the data and analytics that are essential to making informed decisions about marketing campaigns that impact your bottom line.

 A digitally literate executive is someone who understands how digital platforms work, how people use them and how they can be used to reach business goals. In other words, it’s someone who is competent in using technology for marketing purposes and in the pursuit of business objectives, developing an agile organisation.

Almost 59% of executive-level job descriptions mention technology literacy or digital literacy skills as a requirement for the job. Because of this, it’s crucial to understand how C-Level roles have begun to evolve to reflect the move toward digital transformation.

C-level executives digital evolution

1. Chief Executive Officer

A CEO is responsible for the overall direction and management of your company. In the age of digital transformation, your CEO must be able to provide vision and strategic direction for your company while also being able to execute that vision. A CEO must be able to not only identify opportunities for digital transformation within their company but also have the foresight to anticipate future changes and disruptions. They must be able to lead their team through these changes and ensure that the company is positioned for success.

2. Chief Technology Office

The CTO is responsible for your overall technical strategy and direction. In the age of digital transformation, the CTO’s role is to ensure that your company’s technology infrastructure is able to meet the demands of a rapidly changing business landscape. To do this, the CTO must have a deep understanding of both current and emerging digital marketing technologies and assess the risks associated with the adoption of new technologies. The CTO must be able to articulate your company’s marketch vision to both internal and external stakeholders, build consensus around that vision and gain buy-in from key decision-makers.

3. Chief Marketing Officer

The CMO is responsible for spearheading your company’s marketing efforts. This includes developing and overseeing the execution of digital marketing strategies, as well as managing the budget and department. In the past, the CMO was responsible for driving brand awareness and sales growth through various marketing channels, such as advertising, public relations, and events. Nowadays, CMOs are expected to take a data-driven approach to marketing and have a deep understanding of advertising technology.

4. Chief Financial Officer

The CFO is responsible for developing and implementing financial strategy, managing financial resources, overseeing accounting and financial reporting, and ensuring compliance. In addition, the CFO must be able to provide accurate and timely information to support decision-making by senior management. In order to succeed in the age of digital transformation, the CFO must have a deep understanding of marketing technologies and how it can be used to drive business value and better allocate resources.

5. Chief Human Resources Officer

In the past, CHROs were focused on more traditional HR tasks such as recruiting, benefits administration, and employee relations. However, as technology has advanced, the CHRO must now focus on strategic initiatives that will help your organisation keep up with competitors. Today’s CHRO must be a thought leader who can provide guidance on how to use digital marketing technology to attract and retain top talent. They must also be able to create a work environment that is conducive to innovation and creativity. Additionally, the CHRO must be an advocate for change within the organisation and help lead the way in implementing new technologies.

How Indaru can help you become digitally literate

We can develop highly informative, personalised training in digital literacy for executives like you. Our 1-on-1 approach ensures that you will receive the individualised attention you deserve. Our experienced team will work with you to develop a custom training plan especially for you.

Our experienced marketing professionals understand the new challenges executives face with the ever-changing digital space. As a result, they have designed our marketing training to address these challenges with enough flexibility to assimilate your particular needs.