What is the meaning of CTV advertising? A type of digital advertising that uses Connected TV (CTV) devices, such as smart TVs, to deliver targeted video ads Connected TV (CTV) has become an increasingly popular way for people to consume their favorite TV shows and...
What is sustainable digital advertising
Sustainability in digital advertising refers to the adoption of environmentally and socially responsible practices in the creation, delivery, and consumption of digital advertising content. The world has been increasing its reliance on digital technologies. As a...
Automotive Industry: Improving effectiveness of ads
This article explores the importance of understanding consumer behaviors in the automotive industry and how it can help companies improve the effectiveness of their advertising campaigns. With research showing that purchasing a car is a group decision, automotive companies need to take a more holistic approach to their marketing efforts and target not just the individual who will be driving the car, but also their family members who may be involved in the decision-making process. In addition, building brand loyalty is crucial for companies, as existing car users are more likely to purchase a new vehicle. By leveraging Marketing Mix Modelling and Data Science, companies can analyze customer data and tailor their marketing efforts accordingly, and Indaru specializes in providing these services to help automotive companies stay competitive in the ever-evolving industry.