Drive more sales with the
same marketing spend

Experience AITA® : the most cost-efficient, comprehensive,
and marketing team friendly Marketing Mix Model (MMM)
that puts you in full control of your media optimization
Request a demo
Comprehensive Solution
Comprehensive Solution

Empower your marketing with three interconnected algorithms for a complete analysis: media impact measurement, budget optimization, and sales forecasting.

Rigorous Approach
Rigorous Approach

Backed by state-of-the-art machine learning algorithms, AITA® was carefully developed by world class data science experts.

Objective Recommendations
Objective Recommendations

Indaru operates independently, free from affiliations with agencies, tech vendors, or ad platforms, ensuring unbiased insights and zero conflicts of interest

In-House Version
In-House Version

AITA® Direct offers companies an in-house SaaS solution, granting data ownership, full transparency, and increased speed for empowered decision-making

Cost-efficient
Cost-efficient

AITA® Direct's affordable monthly SaaS subscription ensures cost efficiency, with a swift return on investment for companies

Comprehensive Solution
Comprehensive Solution

Empower your marketing with three interconnected algorithms for a complete analysis: media impact measurement, budget optimization, and sales forecasting.

Rigorous Approach
Rigorous Approach

Backed by state-of-the-art machine learning algorithms, AITA® was carefully developed by world class data science experts.

Objective Recommendations
Objective Recommendations

Indaru operates independently, free from affiliations with agencies, tech vendors, or ad platforms, ensuring unbiased insights and zero conflicts of interest

In-House Version
In-House Version

AITA® Direct offers companies an in-house SaaS solution, granting data ownership, full transparency, and increased speed for empowered decision-making

Cost-efficient
Cost-efficient

AITA® Direct's affordable monthly SaaS subscription ensures cost efficiency, with a swift return on investment for companies

In a cookieless landscape, Marketing Mix Models (MMM) become invaluable for assessing marketing effectiveness using alternative data sources.

AITA® leverages all marketing data, such as price changes, promotions, and long term effect of media, making the measurement as accurate as possible with no customer data required.


    What questions can be answered with AITA® ?

    ■ Which media channels (e.g. television, radio, digital, print) are generating the most sales?

    ■ What is the return on investment (ROI) for each media channel?

    ■ Which media works best for ROI in the short term vs long term?

    ■ How should I allocate my marketing budget between different media channels to maximize overall campaign effectiveness?

    ■ What is the effect of long-term advertising on my sales?

    ■ When should I invest to obtain better results?

    ■ What are my sales going to be based on the different media investment scenarios?

    ■ At what investment do they stop being efficient?

    ■ How many incremental sales are the promotions bringing me?
     
    ■ Which promotion has worked best?

    ■ Which message worked best?

    ■ How do price increases and decreases affect my sales?

    ■ How does the activity of my competitors affect my sales?

    ■ What is the effect of heat waves, or football or certain events on my sales?

    ■ What is the intrinsic seasonality of my market?

    ■ How will my sales in the market increase or decrease if I did not advertise?


    AITA®Classic Managed Service MMMOpen Source LibrariesCookie Based Attribution
    MMM available within 24 hours
    Weekly updates provided
    Self-service option
    Contribution for both offline & online activities
    Long term effect of marketing
    Accessible pricing
    Dynamic budget allocator
    Easy to use UI
    Do you know our EcoMetrics® platform?
    Easily measure and report Scope 3 emissions from digital advertising to ensure full compliance with mandatory reporting directives, such as the CSRD in Europe or CRD in Singapore. Transform your company to lead in sustainability through our best in class, ISO-certified methodology.
    Discover how AITA® can transform your approach.
    Request a demo now and dive into the efficiency, transparency, and customization you need to supercharge your strategy. The future of marketing is just a click away!