Home » Data & Analytics

Use data to enhance your marketing strategy

Today, businesses face significant pressure to remain competitive. To overcome this challenge, it is essential to utilize data and analytics to gain insights into customer behavior and make data-driven decisions. Indaru helps clients in various industries implement data-driven marketing strategies and enhances them with advanced Machine Learning solutions.

Our data and machine learning services

Data is now an integral part of decision-making in the professional world. With the unprecedented amount of data being generated, the challenge lies in identifying the time and expertise to extract valuable insights that inform business decisions. Our services can assist you in this endeavor.

Marketing Mix Modeling

Elevate your marketing strategy with the latest generation of marketing mix models (MMM). Our MMM technology will offer you a deep understanding of each channel’s impact on sales, website traffic, or brand equity. By considering various factors, it provides a detailed view of channel performance and helps optimize budget allocation for maximum ROI.

Customer Analytics: Churn, segmentation

Leveraging data and analytics is essential for gaining insight into the characteristics and needs of your target audience. By utilizing data, you can predict customer churn, segment your customer base, and calculate the long-term value of individual customers or segments. This information is crucial for personalizing marketing efforts and driving business growth.

Audience Creation & Modeling

We leverage advanced machine learning models to construct highly-targeted audience segments in various platforms such as Google Analytics, CDPs, and your organization’s CRM. These segments can then seamlessly be integrated and activated within advertising platforms like DSPs, enabling you to effectively reach and engage with your desired audience.

Dashboarding & Data Visualization

Marketing dashboards are a valuable tool for marketing decission takers as they provide real-time data and insights to track key metrics and evaluate the effectiveness of marketing campaigns. They allow teams to quickly identify areas of improvement, and easily share performance data with other members of the organization to ensure consistency in decision-making.

Google Ads Data Hub

Google Ads Data Hub is a powerful tool that can help you build digital attribution models and better understand your investment within Google’s ecosystem. By integrating data from Google Ads, Youtube, Campaign Manager and DV360 you can get a good picture of your customers and their online behavior, enabling analysis of each placement, understanding the importance of viewability, etc.

Content recommendation systems

Recommendation engines utilize machine learning techniques to analyze user and content data, with the goal of providing personalized recommendations. These systems are implemented to enhance the user experience by identifying the most relevant and engaging content, as well as optimizing conversion rates.engines (CRO).

Google Analytics 4 implementation

Google Analytics 4 is the latest version of Google’s powerful analytics platform, and it offers a wealth of insights into your website and marketing performance. However, correct implementation has quite a learning curve so to ensure that your organization is getting the most out of this powerful tool, it is essential to hire experts to implement Google Analytics 4.

How we can help you

harness the value of your data

Marketing departments today are faced with an overwhelming amount of information, but they often lack the time to analyze it effectively. As a result, they may miss out on valuable insights that could improve their performance and operations. With the constant flow of data, it can be a challenge to keep up with the latest trends, making it hard to understand customer behavior, and make data-driven decisions. In addition, manually analyzing data is prone to human error and can take a lot of time.

Marketing organizations must use data and analytics to drive data-centric decision-making. Data provides the foundation for understanding customers, operations, performance and other critical business metrics. Analytics enables media teams to turn data into actionable insights that can be used to make better decisions and improve performance.

With our expertise in data science and media, we can help you identify areas where you can harness the power of machine learning to optimise your media buying and business performance. In the modern world, data is generated at an unprecedented rate and it can be incredibly valuable when it comes to understanding and improving business processes. However, manually gathering and analyzing this data can be time-consuming, leave room for human bias and make it hard to retrieve insights in real time.

This is where data science and machine learning (ML) come in. Data science is the process of extracting insights from data. Machine Learning can be used to automate this process, making it easier and faster to get results.

Use science to unlock the hidden value in your marketing data, and make your marketing efforts more efficient.

We build and implement

We design and implement a comprehensive solutions that deliver the insights you need to drive digital transformation. This can be achieved through a combination of the following services:

Robust Marketing Mix Models that can be used to optimize your investment in advertising.

Recommendation engines that make personalized recommendations to customers based on psychographic and behavioral data.

Audience modeling and segmentation to ensure your marketing messages are correctly aligned with your intended audience.

Media dashboards to have a consolidated, de-duplicated and real-time updated view of your investments and sales.

Why work with Indaru as your data science specialist?

At Indaru, we have a team of data science specialists who can help you harness the power of data and analytics to transform your business into a data-driven operating model. Our data science experts can help you sort through your data and find the insights you need to drive growth as well as select and implement new technologies, including data and analytics tools.

We have experience working with clients across a range of industries including healthcare, energy, tourism and more. We are not partnered with any particular tool, technology or agency, enabling us to offer unbiased and customized solutions to each client.