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Use data to enhance your marketing strategy

Today, businesses face significant pressure to remain competitive. To overcome this challenge, it is essential to utilize data and analytics to gain insights into customer behavior and make data-driven decisions. Indaru helps clients in various industries implement data-driven marketing strategies and enhances them with advanced Machine Learning solutions.

Our data and machine learning services

Data is now an integral part of decision-making in the professional world. With the unprecedented amount of data being generated, the challenge lies in identifying the time and expertise to extract valuable insights that inform business decisions. Our services can assist you in this endeavor.

How we can help you

harness the value of your data

Marketing departments today are faced with an overwhelming amount of information, but they often lack the time to analyze it effectively. As a result, they may miss out on valuable insights that could improve their performance and operations. With the constant flow of data, it can be a challenge to keep up with the latest trends, making it hard to understand customer behavior, and make data-driven decisions. In addition, manually analyzing data is prone to human error and can take a lot of time.

Marketing organizations must use data and analytics to drive data-centric decision-making. Data provides the foundation for understanding customers, operations, performance and other critical business metrics. Analytics enables media teams to turn data into actionable insights that can be used to make better decisions and improve performance.

With our expertise in data science and media, we can help you identify areas where you can harness the power of machine learning to optimise your media buying and business performance. In the modern world, data is generated at an unprecedented rate and it can be incredibly valuable when it comes to understanding and improving business processes. However, manually gathering and analyzing this data can be time-consuming, leave room for human bias and make it hard to retrieve insights in real time.

This is where data science and machine learning (ML) come in. Data science is the process of extracting insights from data. Machine Learning can be used to automate this process, making it easier and faster to get results.

Use science to unlock the hidden value in your marketing data, and make your marketing efforts more efficient.

We build and implement

We design and implement a comprehensive solutions that deliver the insights you need to drive digital transformation. This can be achieved through a combination of the following services:

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Robust Marketing Mix Models that can be used to optimize your investment in advertising.

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Recommendation engines that make personalized recommendations to customers based on psychographic and behavioral data.
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Audience modeling and segmentation to ensure your marketing messages are correctly aligned with your intended audience.

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Media dashboards to have a consolidated, de-duplicated and real-time updated view of your investments and sales.

Why work with Indaru as your data science specialist?

At Indaru, we have a team of data science specialists who can help you harness the power of data and analytics to transform your business into a data-driven operating model. Our data science experts can help you sort through your data and find the insights you need to drive growth as well as select and implement new technologies, including data and analytics tools.

We have experience working with clients across a range of industries including healthcare, energy, tourism and more. We are not partnered with any particular tool, technology or agency, enabling us to offer unbiased and customized solutions to each client.