Home » Data analytics

Use data analytics to improve your marketing strategy

Businesses today face tremendous pressure to remain competitive. To overcome this challenge, it is essential to use data analytics to gain insight into customer behavior and make data-driven decisions. Indaru helps clients across various industries implement data-driven marketing strategies and enhances them with advanced machine learning solutions.

Our data analytics and machine learning services

Data is now an integral part of decision making in the professional world. With the unprecedented amount of data being generated, the challenge is finding the time and expertise to extract valuable insights to inform business decisions. Our services can help you in this effort.

Marketing Mix Modeling

Elevate your marketing strategy with the latest generation of marketing mix models (MMM). Our MMM technology will give you a deep understanding of each channel’s impact on sales, website traffic or brand equity. By considering various factors, it provides a detailed view of channel performance and helps optimize budget allocation to maximize ROI.

Customer analytics: churn, segmentation

Leveraging data and analytics is essential to gain insights into features and needs of your target audience. Using data, you can predict customer churn, segment your customer base, and calculate the long-term value of individual customers or segments. This information is crucial for personalizing marketing efforts and driving business growth.

Audience Creation & Modeling

We leverage advanced machine learning models to build highly targeted audience segments across various platforms, such as Google Analytics , CDP and the CRM of your organization. These segments can then be seamlessly integrated and activated within ad platforms like DSPs, allowing you to effectively reach and engage with your intended audience.

Dashboard & Data Visualization

Marketing dashboards are a valuable tool for marketing decision makers as they provide insights and Real-time data to track key metrics and evaluate the effectiveness of marketing campaigns. They allow teams to quickly identify areas for improvement and easily share performance data with others in the organization to ensure consistency in decision making.

Google Ads Data Hub

Google Ads Data Hub is a powerful tool that can help build digital attribution models and better understand your investment within the Google ecosystem. By integrating data from Google Ads, YouTube, Campaign Manager, and DV360, you can get a good picture of your customers and their online behavior, allowing you to analyze each placement, understand the importance of visibility, and more.

Content recommendation systems

Recommendation engines use machine learning techniques to analyze user data and content, with the aim of providing personalized recommendations. These systems are implemented to improve the user experience by identifying the most relevant and engaging content, as well as optimizing conversion rates. Engines (CRO).

Google Analytics 4 implementation

Google Analytics 4 is the latest version of Google’s powerful analytics platform and offers a great amount of information about your website and marketing performance. However, proper implementation has a steep learning curve, so to ensure your organization gets the most out of this powerful tool, it’s essential to hire experts to implement Google Analytics 4.

How we can help you

leverage the value of your data with data analytics

Today’s marketing departments are faced with an overwhelming amount of information, but often lack the time to analyze it effectively. As a result, they may lose valuable information that could improve their performance and operations. With the constant flow of data, it can be challenging to keep up with the latest trends, making it difficult to understand customer behavior and make data-driven decisions. Additionally, manual data analysis is prone to human error and can be time consuming.

Marketing organizations must use data and analytics to drive data-driven decision making. Data provides the foundation for understanding customers, operations, performance, and other critical business metrics. Analytics enables media teams to turn data into actionable information that can be used to make better decisions and improve performance.

With our media and data science expertise, we can help you identify areas where you can harness the power of machine learning to optimize media buying and business performance. In the modern world, data is generated at an unprecedented rate and can be incredibly valuable when it comes to understanding and improving business processes. However, manually collecting and analyzing this data can be time consuming, leave room for human bias, and make it difficult to retrieve information in real time.

This is where data science and machine learning (ML) come into play. Data science is the process of extracting information from data. Machine learning can be used to automate this process, making it quick and easy to get results.

Use science to discover the hidden value in your marketing data and make your marketing efforts more efficient.

We build and implement

We design and implement end-to-end solutions that provide the insights you need to drive digital transformation. This can be achieved through a combination of the following services:

Solid marketing mix models that can be used to optimize your advertising spend.

Recommendation engines that make personalized recommendations to customers based on behavioral and psychographic data.

Audience modeling and segmentation to ensure your marketing messages are correctly aligned with your target audience.

Media dashboards to have a consolidated, deduplicated and updated view in real time of your investments and sales.

Why work with Indaru as your data science specialist?

At Indaru, we have a team of data science specialists who can help you harness the power of data and analytics to transform your business into a data-driven operating model. Our data science experts can help you sort through your data and find the insights you need to drive growth, as well as select and implement new technologies, including data and analytics tools.

We have experience working with clients in a variety of industries including healthcare, energy, tourism and more. We are not associated with any particular tool, technology or agency, which allows us to offer impartial and personalized solutions for each client.