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Use data analytics to improve your marketing strategy

Businesses today face tremendous pressure to remain competitive. To overcome this challenge, it is essential to use data analytics to gain insight into customer behavior and make data-driven decisions. Indaru helps clients across various industries implement data-driven marketing strategies and enhances them with advanced machine learning solutions.

Our data analytics and machine learning services

Data is now an integral part of decision making in the professional world. With the unprecedented amount of data being generated, the challenge is finding the time and expertise to extract valuable insights to inform business decisions. Our services can help you in this effort.

How we can help you

leverage the value of your data with data analytics

Today’s marketing departments are faced with an overwhelming amount of information, but often lack the time to analyze it effectively. As a result, they may lose valuable information that could improve their performance and operations. With the constant flow of data, it can be challenging to keep up with the latest trends, making it difficult to understand customer behavior and make data-driven decisions. Additionally, manual data analysis is prone to human error and can be time consuming.

Marketing organizations must use data and analytics to drive data-driven decision making. Data provides the foundation for understanding customers, operations, performance, and other critical business metrics. Analytics enables media teams to turn data into actionable information that can be used to make better decisions and improve performance.

With our media and data science expertise, we can help you identify areas where you can harness the power of machine learning to optimize media buying and business performance. In the modern world, data is generated at an unprecedented rate and can be incredibly valuable when it comes to understanding and improving business processes. However, manually collecting and analyzing this data can be time consuming, leave room for human bias, and make it difficult to retrieve information in real time.

This is where data science and machine learning (ML) come into play. Data science is the process of extracting information from data. Machine learning can be used to automate this process, making it quick and easy to get results.

Use science to discover the hidden value in your marketing data and make your marketing efforts more efficient.

We build and implement

We design and implement end-to-end solutions that provide the insights you need to drive digital transformation. This can be achieved through a combination of the following services:


Solid marketing mix models that can be used to optimize your advertising spend.

Recommendation engines that make personalized recommendations to customers based on behavioral and psychographic data.

Audience modeling and segmentation to ensure your marketing messages are correctly aligned with your target audience.

Media dashboards to have a consolidated, deduplicated and updated view in real time of your investments and sales.

Why work with Indaru as your data science specialist?

At Indaru, we have a team of data science specialists who can help you harness the power of data and analytics to transform your business into a data-driven operating model. Our data science experts can help you sort through your data and find the insights you need to drive growth, as well as select and implement new technologies, including data and analytics tools.

We have experience working with clients in a variety of industries including healthcare, energy, tourism and more. We are not associated with any particular tool, technology or agency, which allows us to offer impartial and personalized solutions for each client.