Stop campaign errors
before they cost you
- Real-time compliance monitoring across every platform
- Custom governance rules written in plain language
- Fully automated oversight with zero built-in bias
Join the companies that rely on Indaru’s solutions
Managing modern media is complex by nature
Context
Problems with media management
Media Complexity
Brand teams now manage dozens of accounts across multiple markets, brands, and platforms, each with its own settings, rules, and reporting logic. At this scale, no team can track consistency manually.
Errors caught too late
Non-compliant campaigns, naming convention violations, and quality issues are only discovered after budget has been wasted and damage is done. Media audits take a long time and only happen a few times a year.
No centralized platform
Campaigns run across Google Ads, Meta, TikTok, DV360 and more – each platform is a silo. There is no single place to see what’s live and what’s wrong.
Key Statistics
The cost of poor media governance
$63B
73%
60%
The Solution
Introducing Guardian
Guardian is a web-based SaaS compliance platform that connects all your digital advertising platforms and gives you an instant, unified view of every issue, error, and rule violation — across every market, account, and agency.
Coverage
Monitor every dimension of your digital media compliance
Guardian checks every dimension of your digital advertising, built on rules derived from auditing hundreds of millions in ad spend
Error Detection
Know exactly what is wrong, where, and why
Guardian breaks down every compliance issue by category, platform, and severity — so your team can prioritize and fix what matters most, without digging through platform after platform.
Rule Creation
Your rules, your standards, applied automatically
Guardian lets you define compliance rules in plain language, tailored to your business, and applies them continuously across every platform and market.
Create rules easily and naturally
Define naming conventions, quality standards, brand safety requirements, and platform-specific rules — all written in plain language, no technical setup required.
Customize how rules are applied
Non-compliant campaigns, naming convention violations, and quality issues are only discovered after budget has been wasted and damage is done. Media audits take a long time and only happen a few times a year.
Monitor compliance automatically
Once rules are live, Guardian scans continuously, detects violations instantly, and generates prioritized reports so your team always knows what to fix first.
Who is Guardian for?
Guardian is built for large organizations running campaigns across multiple platforms and markets, giving marketing teams the visibility and control they need to protect every euro of media investment.
CMOs seeking real-time visibility into whether campaigns are executing to the standards their brand has defined, across every platform, market, and team.
Global marketing teams managing dozens of campaigns simultaneously across regions, platforms, and agencies, where manual oversight is no longer scalable.
Brands that need an independent compliance layer to detect errors, enforce naming conventions, and protect media investment before performance is affected.
Key Features & Capabilities
Unlimited Platforms & Rules
Guardian connects to every major ad platform — Google Ads, Meta, TikTok, DV360, The Trade Desk, and more. There is no cap on the number of rules, categories, or accounts you can monitor simultaneously.
Rules written in plain language
No technical configuration required. Define your compliance rules the way you would explain them to a colleague — Guardian translates them into automated checks applied across every campaign.
Independent and unbiased oversight
Guardian operates as a neutral third party, separate from your platforms and partners. Every check is objective, automated, and free from conflicts of interest.
Continuous monitoring, not periodic audits
Guardian scans your campaigns daily — or on demand — so errors are caught before they affect performance, not weeks later during a manual review.
What business questions can be answered with Guardian?
■ Are our naming conventions being followed across every platform and market?
■ Are campaign hierarchies set up consistently across accounts?
■ Are all active campaigns tagged and classified correctly?
■ Are our remarketing audiences being applied to the right campaigns?
■ Are customer exclusion lists active across all acquisition campaigns?
■ Are campaigns targeting the correct geographies and languages?
■ Are brand safety filters active across all display and video campaigns?
■ Are any ads running below our minimum quality or viewability standards?
■ Is any expired promotional content still live?
■ Are any campaigns overspending or running without a budget cap?
■ Where is media investment being lost due to configuration errors?
■ Which campaigns are underperforming because of setup issues?
Take control of your media with Guardian
Book a demo today and discover how Guardian can help your brand ensure every campaign runs exactly as planned, across every platform and market.
Drive more sales with AITA
Book a demo today, and discover how AITA can help your brand make the most out of its marketing budget