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Establish a solid foundation for your marketing efforts

We will help you stay ahead of the competition in an increasingly complex media and technology market by defining the right ecosystem for your marketing activities. Select the right agencies, tools, data partners or organizational design.

Our media consulting services

Indaru empowers CMOs and Media Managers to define their strategy and media operating model by providing expert guidance in selecting the most suitable agency partners, cutting-edge tools, relevant data, and effective processes, as well as delivering specialized training sessions from an independent and subject matter expert perspective.

Media Agency selection

Media agencies offer a suite of services that helps businesses to plan, buy, and measure advertising and marketing efforts across all channels. But it can be hard to select the right media agency for your business.Indaru can help you in finding a media agency that aligns with your specific advertising needs.

Marketing Technology selection

The number of ad tech tools and platforms is constantly increasing and the selection can be a daunting task, but with the help of Indaru and our exhaustive selection process, you can rest easy knowing that you have the best tools for your marketing strategy, saving you time and maximizing your ROI.

Organizational design

An effective organizational design for a marketing department can create a competitive advantage. Indaru can assist in the design of the marketing department’s org chart by providing an objective perspective on the current state, by identifying areas for improvement and by bringing expertise in best practices and industry standards.

Audience & Data Strategy

The audience and data strategy will assist in laying out a plan for collecting, analyzing, and activating data to more efficiently reach the target audience. In addition to improving the ROI of campaigns, an audience strategy can aid in identifying the appropriate messages for each target group.

Data negotiation

Finding the right data among thousands of third party data providers can be complex and time-consuming. Indaru can assist you in selecting the appropriate the 3rd party data providers, and negotiating third party data deals to help ensure that you get the best deal possible.

C-level 1-to-1 training

In order to lead your business through a digital transformation, you need to become digitally and technologically literate at a higher level. Indaru’s C-Level 1-to-1 Training can get you up to speed on important aspects of a digital transformation strategy and digital marketing as a whole.

Media in-housing

With many advertisers taking back the control of their media buying, many executives are overwhelmed by the challenges of implementing such a change and often make costly mistakes when doing so. We help you select the right media in-housing model for your business for a smooth transition to in-housing.

How defining the right media ecosystem will add value to your marketing activities

The differentiating point with your competitors is not in the technology, it is not in the 3rd party data nor in the publishers agreements; it is how you operate all of them.

There are many reasons why redesigning your media operating model is a good investment for your business. A media operating model can help you:

Define the right organization and partner ecosystem to execute advanced marketing campaigns.

Measure the performance of your campaigns by taking into consideration metrics across all platforms such as frequency and reach for OTT ads, and conversions for online platforms.

Speed up the ability to test new campaigns in that all stakeholders understand their responsibilities in relation to testing from planning to execution and reporting.

Retain talent by providing a clear and concise framework for media operations, with distinct roles and job specifications. This demonstrates your organisation is serious about its media investments and worth being a part of.

Improve your decision-making processes by identifying the key agencies and internal stakeholders and within your organization to work with.

Create a more efficient and effective media organizational design by streamlining processes, automating certain tasks and eliminating duplication of effort.

Ensure that your company’s media activities are aligned with its overall business objectives by optimising internal processes and the allocation of resources, improving overall efficiency.

Assess your existing adtech stack, determine whether your business is utilizing technology to the best of its advantage and where there is an opportunity to capitalize on technology to improve ROI.

Increase speed to market by remaining agile with data as the driving force behind decisions

Our experienced media consultants can provide valuable insights and guidance on how to navigate the ever-changing media landscape.

Challenges of implementing a media operating model

There can be some challenges associated with redesigning your media operating model. These potential obstacles include selecting the wrong adtech tools, choosing an organizational design that is not aligned with your core values and objectives, resistance to change and lack of cooperation across teams, skills gaps within your teams, budget constraints and lack of understanding of the media function’s value from top management.

We are media consulting specialists

Indaru has years of experience in the media industry and a proven track record of helping clients achieve their desired outcomes – we know how to help you succeed in the marketing space. Our team has extensive knowledge of adtech, offline media and digital transformation, enabling us to provide holistic media consulting services to our clients.

We’re passionate about what we do, 100% committed to remaining unbiased and have no conflict of interest with any tech vendor or publisher.