Establish a solid foundation for your marketing efforts
We will help you stay ahead of the competition in an increasingly complex media and technology market by defining the right ecosystem for your marketing activities. Select the right agencies, tools, data partners or organizational design.
Our media consulting services
Indaru empowers CMOs and Media Managers to define their strategy and media operating model by providing expert guidance in selecting the most suitable agency partners, cutting-edge tools, relevant data, and effective processes, as well as delivering specialized training sessions from an independent and subject matter expert perspective.
Media agencies offer a suite of services that helps businesses to plan, buy, and measure advertising and marketing efforts across all channels. But it can be hard to select the right media agency for your business.Indaru can help you in finding a media agency that aligns with your specific advertising needs.
The number of ad tech tools and platforms is constantly increasing and the selection can be a daunting task, but with the help of Indaru and our exhaustive selection process, you can rest easy knowing that you have the best tools for your marketing strategy, saving you time and maximizing your ROI.
An effective organizational design for a marketing department can create a competitive advantage. Indaru can assist in the design of the marketing department’s org chart by providing an objective perspective on the current state, by identifying areas for improvement and by bringing expertise in best practices and industry standards.
How defining the right media ecosystem will add value to your marketing activities
The differentiating point with your competitors is not in the technology, it is not in the 3rd party data nor in the publishers agreements; it is how you operate all of them.
There are many reasons why redesigning your media operating model is a good investment for your business. A media operating model can help you:
Measure the performance of your campaigns by taking into consideration metrics across all platforms such as frequency and reach for OTT ads, and conversions for online platforms.
Assess your existing adtech stack, determine whether your business is utilizing technology to the best of its advantage and where there is an opportunity to capitalize on technology to improve ROI.
Our experienced media consultants can provide valuable insights and guidance on how to navigate the ever-changing media landscape.

Challenges of implementing a media operating model
We are media consulting specialists
We’re passionate about what we do, 100% committed to remaining unbiased and have no conflict of interest with any tech vendor or publisher.