Affiliate networks: Affiliate networks are platforms that connect merchants with affiliate marketers who agree to promote their products or services. Affiliate networks help to increase the visibility of a merchant’s products or services by placing them on websites where they might not otherwise be seen.
Aggregation: Data aggregation is the process of summarising data collected from multiple sources and presenting the data in an easy-to-understand format. Measurements such as totals, averages and percentages are often used in aggregation.
ACoS: ACoS, or Advertising Cost of Sale, is a metric that measures the amount you spend on advertising for each sale generated. A higher ACoS indicates that you are spending more on advertising than you are making in sales, while a lower ACoS means that your ad spend is generating more sales.
Bounce Rates: Bounce rates on a website refer to website visitors only visiting a single page on the website and then exiting the site. It doesn’t take into consideration time spent on a page, only single page views in a session.
Data Lifecycle Management: This is an organisation’s policy with regard to how it collects, stores, uses and destroys data. A DLM policy keeps data secure, ensures data integrity and makes relevant data readily available.
DXP: This refers to a Digital Experience Platform that helps you manage various digital touchpoints to create a seamless and consistent experience for the end user.
DAM: Digital Asset Management Software is a central storage location for the digital assets belonging to a brand such as images, videos and other digital media files.
Hagakure Campaigns: The Hagakure approach is a new method of structuring and optimising Google campaigns with simplified configuration and automation strategies.
K-clustering algorithm: Type of clustering algorithm that groups data into different sets, where “k” is the number of customer segments.
KPI: Key performance indicators (KPIs) are measurable values that help a company determine whether they are achieving key objectives. They can also be used to measure employee performance, identify company risks and opportunities, track budget spend, and monitor the expenditure of resources.
Market Cannabilisation Effect: Market cannibalization is a risk when introducing a new product into the marketplace. When one of our current products is consistently outselling all the others, it always has a downside. The new product can, at times, cannibalize sales from other established products. This leads to no increase in market share for the company despite an increase in sales for the newer product.
Malus: Malus scheme is a type of remuneration model that allows an employer to deny payment or request a refund should the agency not deliver on its objectives as a way to incentivise the agency to perform.
NoSQL Database: NoSQL database is a non-relational database that does not store data in tables. NoSQL databases are often used for handling large amounts of unstructured data, such as documents, images or video files.
Performance Max: Google Performance Max ads combine several ad formats into one, making it easier to generate ads in one go across many channels.
Pitch Fee: Agreed upon amount paid to all agencies who submit a media pitch to compensate them for their time. The amount should be the same for every agency.
PPC: Refers to Pay Per Click advertising on platforms such as Google, Facebook, Instagram, LinkedIn and similar platforms.
Total Revenue: Total amount of money generated from sales, before any expenses are deducted.
TTL Marketing: Marketing campaigns involve both above-the-line and below-the-line techniques. They refer to 360-degree advertising where both brand building and conversion rates are accounted for. Sometimes ATL-based strategies are used to execute direct marketing strategies. Examples include digital marketing tactics such as social media marketing and online advertising.