Technology selection
Examples of advertising technology we assist when it comes to selection
We assist your company with many different kinds of adtech selection. The following are the most common and sought-after requirements.
An Adserver is a piece of advertising technology that helps to serve, deliver, and manage online advertising. It is typically used to automate the process of buying, selling, and placing ads. An Adserver can also be used to track the performance of advertising campaigns and to target your ads to specific audiences.
Difficulties in finding the right technology
Choosing the right technology can be challenging, and Indaru can help you overcome these challenges. We know what functions adtech needs to become an efficient contributor towards your marketing objectives.
As experts in this area, we also have strict evaluation criteria and know the right questions to ask the vendor to properly assess the tool. In fact, we are well aware of vendors’ expertise in negotiating RFP-style processes and how that can easily sway the opinions of consumers, even though the end results aren’t always up to the expectations.
How to choose your Adtech stack
Technology selection process
When choosing a vendor for the first time, the process usually starts with an RFP (request for proposal) where vendors are invited to show off what they have to offer you based on your list of requirements.
1. Define your advertising use cases
Before investing, it is crucial to understand the advertising objectives you’re trying to achieve with the new technological tool. Do you need a way to orchestrate the customer journey of your user? Or maybe you want to better understand and segment your audiences to target them more effectively with your ads?
Your use cases will constitute the starting point for the next part of the process.
2. Narrow down the most important requirements
You may find you have an extensive list of requirements, but there is very rarely an all-in-one solution that will cover everything. Instead, we will help you create a more focused list with very specific criteria to ensure the chosen solution meets your core needs.
3. Send out an RFP
A Request For Proposal (RFP) is an integral part of the technology selection process. The RFP lays out your core requirements and expectations and should include the following information:
Your objectives
Your current technological solutions and where they’re falling short
Essential features needed in the new tool
Set out KPIs
Use cases
Implementation time
Stakeholders
Indaru will create a scoring model to be used against the requirements along with a shortlist of vendors we believe offer the best solution. We will send out the RFP and invite shortlisted adtech vendors to participate in the process.
4. Carefully vet each proposal and vendor
We will assist you in carefully evaluating not only each proposal, but also vetting the vendors themselves. We will conduct an in-depth review of their team, their reputation, their customer service levels and their future plans for development in order to assess whether they’re a good fit. We will also score responses against your requirements.
5. Shortlisting vendors and arranging demos
Once our team has evaluated all responses, we will shortlist a select group of vendors that we believe are the right fit. From here, we will arrange vendor presentations, demos and Q&A sessions to facilitate the involvement of key stakeholders and allow you to make the right choice for your organisation. You will then be in a good position to make a final decision and enter into final negotiations with the vendor.
6. PoC request
On large projects, it is sometimes necessary to request Proof of Concept (PoC) from the vendor before binding yourself to a long-term contract. The vendor would be required to set up a sandbox environment to test the technological tool’s capabilities and ensure it functions as required to meet your objectives.
7. Contract stage
We take care of drawing up the contract which is a legally binding document for both parties, formally laying out important information such as payment terms, the SLA and any other legalities.
8. Implementation
The final step of the technology selection process is the implementation phase. This step requires getting your in-house team ready for the changes that are about to take place. It is vital to explain to your team what, why and how the new technology is being implemented so they are on the same page. Collaboration between your team and the vendor should be encouraged and facilitated through training and orientation sessions.
Why choose us
With our diverse background and expertise, the Indaru team is invested in selecting the best technology for your business. We remain up to date with current market trends to remain agile and select only the most relevant technologies and tools for your business that cover all your core needs.
We pride ourselves in remaining completely neutral with no strings attached to any specific tool or vendor. Instead we evaluate each vendor using a list of criteria and our industry knowledge. We are committed to understanding your problems at a deep level in order to search for and recommend the best advertising tools solutions for your marketing objectives.