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Technology selection

There are over 6.000 marketing tools available to businesses and the list is ever-growing. For this reason, selecting a technological solution can feel very overwhelming, especially since it requires an in-depth understanding of marketing processes and adtech as a whole.

Examples of advertising technology we assist with selecting

We can assist your company with many different kinds of adtech selection, but the below are the most common and sought-after requirements.

Digital Strategy
Demand Side Platform (DSP)
A demand side platform, or DSP, automates the process of buying ad space by using real-time data, allowing you to respond to changes in the market quickly and efficiently. In addition, DSP advertising provides a way for you to target your ads more precisely, which can lead to higher levels of engagement and conversions.
Digital Strategy
Customer Data Platforms
A customer data platform (CDP) is a system that collects data from multiple sources and combines it into a single, 360-degree view of the customer. This complete view of the customer can then be used to personalize advertising and marketing campaigns for each individual. CDP marketing tools are essential for modern marketers, as they allow for hyper-personalization at scale with audience segmentation as well as CDP scoring and CDP reporting. Popular CDPs include Segment CDP and Salesforce CDP.
Digital Strategy
Adserver
An adserver is a piece of advertising technology that helps to serve, deliver, and manage online advertising. It is typically used to automate the process of buying, selling, and placing ads. An ads server can also be used to track the performance of advertising campaigns and to target your ads to specific audiences.
Digital Strategy
Data Management Platforms
A data management platform (DMP) is a tool that helps you collect and organize data about your website visitors. Data collected includes demographics, sessions, cookies and customer details. This data can be used to target ads more effectively.

Difficulties in finding the right technology

Indaru can help you overcome these challenges. We know what functions adtech needs to become an efficient contributor towards your marketing objectives.

As experts in this area, we also have strict evaluation criteria and know the right questions to ask the vendor to properly assess the tool. In fact, we are well aware of vendors’ expertise in negotiating RFP-style processes and how that can easily sway the opinions of consumers, even though the end results aren’t always up to the expectations.

We pride ourselves in remaining completely neutral with no strings attached to any specific tool or vendor.

How to choose your Adtech stack

Technology always has a place in marketing, with new and innovative solutions appearing every day. But it can be difficult to find the most effective tools for your marketing department, especially in a world where companies are paid to market solutions and new tools pop up all the time. Indaru takes an unbiased approach to find you the best adtech tools to achieve your marketing objectives.

Technology selection process

When choosing a vendor for the first time, the process usually starts with an RFP (request for proposal) where vendors are invited to show off what they have to offer you based on your list of requirements.

1. Define your advertising use cases

Before investing, it is crucial to understand the advertising objectives you’re trying to achieve with the new technological tool. Do you need a way to orchestrate the customer journey of your users?r? Or maybe you want to better understand and segment your audiences to target them more effectively with your ads?

Your use cases will constitute the starting point for the next part of the process.

2. Narrow down the most important requirements

You may find you have an extensive list of requirements but there is very rarely an all-in-one solution that will cover everything. Instead, we will help you create a more focused list with very specific criteria to ensure the chosen solution meets your core needs.

3. Send out an RFP

A Request For Proposal (RFP) is an integral part of the technology selection process. The RFP lays out your core requirements and expectations and should include the following information:

  • Your objectives

  • Your current technological solutions and where they’re falling short

  • Essential features needed in the new tool

  • Set out KPIs

  • Use cases

  • Implementation time

  • Stakeholders

Indaru will create a scoring model to be used against the requirements along with a shortlist of vendors we believe offer the best solution. We will send out the RFP and invite shortlisted adtech vendors to participate in the process.

4. Carefully vet each proposal and vendor

We will assist you in carefully evaluating not only each proposal but also vetting the vendors themselves. We will conduct an in-depth review of their team, their reputation, their customer service levels and their future plans for development in order to assess whether they’re a good fit. We will also score responses against your requirements.

5. Shortlisting vendors and arranging demos

Once our team has evaluated all responses, we will shortlist a select group of vendors that we believe are the right fit. From here, we will arrange vendor presentations, demos and Q&A sessions to facilitate the involvement of key stakeholders and allow you to make the right choice for your organisation. You will then be in a good position to make a final decision and enter into final negotiations with the vendor.

6. PoC request

On large projects, it is sometimes necessary to request Proof of Concept (PoC) from the vendor before binding yourself to a long-term contract. The vendor would be required to set up a sandbox environment to test the technological tool’s capabilities and ensure it functions as required to meet your objectives.

7. Contract stage

We take care of drawing up the contract which is a legally binding document for both parties, formally laying out important information such as payment terms, the SLA and any other legalities.

8. Implementation

The final step of the technology selection process is the implementation phase. This step requires getting your in-house team ready for the changes that are about to take place. It is vital to explain to your team what, why and how the new technology is being implemented so they are on the same page. Collaboration between your team and the vendor should be encouraged and facilitated through training and orientation sessions.

Why choose us

With our diverse background and expertise, the Indaru team is invested in selecting the best technology for your business. We remain up to date with current market trends to remain agile and select only the most relevant technologies and tools for your business that cover all your core needs.

We pride ourselves in remaining completely neutral with no strings attached to any specific tool or vendor. Instead we evaluate each vendor using a list of criteria and our industry knowledge. We are committed to understanding your problems at a deep level in order to search for and recommend the best advertising tools solutions for your marketing objectives.