Media agency selection
With impartiality and transparency at the core of our selection process, we focus on building choosing the media agency that will drive the best business outcomes to your business.
Make the right choice with our expert media agency selection services
Companies tend to run into a number of problems when they are trying to find a marketing agency to partner with. There are more factors to consider than simply the agency’s ability to deliver ads and these are too often overlooked. To avoid these faux pas, we have stringent agency selection criteria as part of our in-depth search process.
Advertising agency services list
There is more to digital agency marketing than placement and creation of ads, and their scope of work generally extends well beyond the basics. Digital agencies offer a range of services, which include but are not limited to:
Customer segmentation
Target market research and analysis
Competitor analysis
Advertising channel selection
Creative campaign development and deployment
Video production and graphic design
Managing influencer marketing strategies and talent
Media planning and buying for digital ad placements
Daily monitoring of online communities and campaign performance
Managing the marketing budget
We assist you in determining the core services you need from your digital agency marketing partner.
The media agency selection process
To adequately assess the compatibility between the agency and your business, a number of steps are taken as part of the media agency selection process when trying to find a marketing agency to submit a media pitch:
Internal Review
Invite To Pitch
Once objectives are clear, budget is defined and informal interviews are taken, we shortlist agencies who meet the requirements laid out in your internal review and who offer the required services, and invite them to pitch.
Media Pitch Process
This is the most in-depth part of the process which involves us using the information you have provided to put a detailed brief together and present it to shortlisted agencies. The agencies will then come back to us with a proposal within a given period of time, after which there will be much back-and-forth between all parties, negotiations and a chemistry meeting to determine whether the agency is the right fit for your business.
We negotiate fair compensation for the shortlisted agencies’ time and effort. The same fee is paid out to all tendering agencies.
Compiling a shortlist
Indaru will shortlist the top candidates and assist you to choose the best option depending on your needs. This will be done only after having formal interviews, reviewing pitches and evaluating the services offered by each agency and see how they match up to our selection criteria.
Negotiating Terms
We support the negotiation strategy with media agencies, including the establishment of remuneration models, contractual commitments, as well as KPIs to evaluate the obtained results. Other aspects of the negotiations such as matters of timing, confidentiality, audit, AVBs and payment terms will also be addressed.
Master Service Agreement (MSA)
We will draw up a comprehensive MSA based on the negotiations with the chosen media agency and handle the administrative process of onboarding.
The media agency selection criteria
While this list of agency selection criteria is not exhaustive, it guides our selection process:
Experience level of the agency
Portfolio and reputation that demonstrates success
Advertising agency services list
Whether the cost estimate is in line with the budget and does not exceed the FTE
Proposed payment terms
Agency size, location and business model
Strategic approach and processes
Communication
Chemistry
Why choose Indaru for your media pitch?
Experience
Indaru consists of a team of experts with diverse backgrounds. Our team has worked with major global advertising firms and reputable media agencies such as Havas, Dentsu or Mindshare as well as some of the largest advertisers in the world such as Volkswagen Group, Vodafone, or Coca-Cola.
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We also take into account the continual changes the media industry faces in order to keep up with the market’s demands and give you the most relevant selection.
Our collective knowledge ensures we cover all bases when selecting a media agency for your business – every aspect we’ve mentioned above in addition to areas such as intellectual property rights for rejected pitches, legal compliance, administrative procedures and more.
Customised service
We provide prompt and personalised service regardless of your project’s scale.
At the same time, we don’t rush into giving you pre-made solutions. Instead, we listen to your concerns to develop a deep understanding of your business’s critical needs, then recommend feasible solutions that drive positive outcomes.
Neutrality
We do not partner with any providers and that maintains our independence.
To preserve our neutrality and integrity, Indaru takes pride in having no ties to any specific agency. Whether you need to work with a traditional, digital, or integrated media agency, we will give you a selection that is ideal for your needs.
Data-driven
Our media agency selection criteria is data-driven.
Our team uses data and advanced analytics to stay objective and factual in the selection process, because numbers never lie.
Remuneration models
Every agency has a preference for how they would like to be paid. The chosen remuneration model should be in line with your budget and finances. Some remuneration models and malus schemes include:
Retainer fees – set monthly fee that covers the full scope of work
Commission – often used for PPC ads where the agency takes a set % on the budget and/or clicks/conversions
Hourly fees – often for freelance or ad-on tasks
Fixed project fee – a project fee based off a rate card
We will negotiate a remuneration model or combination thereof that best aligns with your budget.