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Media agency selection

With impartiality and transparency at the core of our selection process, we focus on building choosing the media agency that will drive the best business outcomes to your business.

Advertising agency services list

There is more to digital agency marketing than placement and creation of ads, and their scope of work generally extends well beyond the basics. Digital agencies offer a range of services, which include but are not limited to:

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Customer segmentation

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Target market research and analysis

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Competitor analysis

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Advertising channel selection

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Creative campaign development and deployment

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Video production and graphic design

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Managing influencer marketing strategies and talent

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Media planning and buying for digital ad placements

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Daily monitoring of online communities and campaign performance

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Reporting on KPI’s and assessing ROI

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Managing the marketing budget

Choose your media agency with care

Companies tend to run into a number of problems when they are trying to find a marketing agency to partner with. Despite an impressive media pitch, the agency often ends up being inadequate and unable to deliver tangible results, resulting in lost time, money and revenue. There are more factors to consider than simply the agency’s ability to deliver ads and these are too often overlooked. To avoid these faux pas, we have stringent agency selection criteria as part of our in-depth search process.

We assist you in determining the core services you need from your digital agency marketing partner and only then do we begin the selection process.

The selection process

To adequately assess the compatibility between the agency and your business, a number of steps are taken as part of the media agency selection process when trying to find a marketing agency to submit a media pitch:

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Internal Review

Your company should conduct an internal review to analyse the biggest concerns with its existing media agency, any structural changes to the company that may impact media services, as well as clearly define what are the expectations from the future marketing partner. Indaru can assist you in this process or provide advice as needed.
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Invite To Pitch

Once you have set clear objectives, have defined your budget and informal interviews have taken place, we shortlist agencies who meet the requirements laid out in your internal review and who offer the required services, and invite them to pitch.

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Media Pitch Process

This is the most in-depth part of the process which involves us using the information you have provided to put a detailed brief together and present it to shortlisted agencies. The agencies will then come back to us with a proposal within a given period of time after which there will be much back-and-forth between all parties, negotiations and a chemistry meeting to determine whether the agency is the right fit for your business.
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we negotiate fair compensation for the shortlisted agencies’ time and effort. The same fee is paid out to all tendering agencies.

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Compiling a shortlist

After formal interviews, reviewing pitches and evaluating the services offered by each agency and how they match up to our selection criteria, Indaru will shortlist the top candidates and assist you choose the best option for your needs.

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Negotiating Terms

We support the negotiation strategy with media agencies, including the establishment of remuneration models, contractual commitments, as well as KPIs to evaluate the obtained results. Other aspects of the negotiations such as matters of timing, confidentiality, audit, AVBs and payment terms will also be addressed.

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Master Service Agreement (MSA)

We will draw up a comprehensive MSA based on the negotiations with the chosen media agency and handle the administrative process of onboarding.

Selection criteria

While this list of agency selection criteria is not exhaustive, it guides our selection process:

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Experience level of the agency

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Portfolio and reputation that demonstrates success

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Advertising agency services list

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Whether the cost estimate is in line with the budget and does not exceed the FTE

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Proposed payment terms

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Agency size, location and business model

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Strategic approach and processes

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Communication

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Chemistry

Remuneration models

Every agency has a preference for how they would like to be paid. The chosen remuneration model should be in line with your budget and finances. Some remuneration models and malus schemes include:

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Retainer fees – set monthly fee that covers the full scope of work

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Commission – often used for PPC ads where the agency takes a set % on the budget and/or clicks/conversions

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Hourly fees – often for freelance or ad-on tasks

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Fixed project fee – a project fee based off a rate card

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Performance-based – a type of bonus/malus payment scheme that requires achieving a KPI to get paid an agreed bonus or giving payment back/not being paid when failing to achieve objectives.

We will negotiate a remuneration model or combination thereof that best aligns with your budget.

Why choose Indaru for your media pitch?

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Experience

Indaru consists of a team of experts with diverse backgrounds. Our team has worked with major global advertising firms as well as within reputable media agencies such as Havas, Dentsu and Mindshare as well as some of the largest advertisers in the world such as Volkswagen Group, Vodafone or Coca-Cola.

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We also take into account the continual changes the media industry faces in order to keep up with the market’s demands and give you the most relevant selection.

Our collective knowledge ensures we cover all bases when selecting a media agency for your business – every aspect we’ve mentioned above in addition to areas such as intellectual property rights for rejected pitches, legal compliance, administrative procedures and more.

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Customised service

We provide prompt and personalised service regardless of your project’s scale.

At the same time, we don’t rush into giving you pre-made solutions. Instead, we listen to your concerns to develop a deep understanding of your business’s critical needs, then recommend feasible solutions that drive positive outcomes.

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Neutrality

A digital marketing company that has partnerships with media agencies will usually only refer clients to these partners.

To preserve our neutrality and integrity, Indaru takes pride in having no ties to any specific agency. Whether you need to work with a traditional, digital, or integrated media agency, we will give you a selection that is ideal for your needs.

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Data-driven

Our media agency selection criteria is data-driven.

Our team uses data and advanced analytics to stay objective and factual in the selection process, because numbers never lie.