Advertising agency services list
There is more to digital agency marketing than placement and creation of ads, and their scope of work generally extends well beyond the basics. Digital agencies offer a range of services, which include but are not limited to:
Target market research and analysis
Advertising channel selection
Creative campaign development and deployment
Video production and graphic design
Managing influencer marketing strategies and talent
Media planning and buying for digital ad placements
Daily monitoring of online communities and campaign performance
Managing the marketing budget
Choose your media agency with care
Companies tend to run into a number of problems when they are trying to find a marketing agency to partner with. Despite an impressive media pitch, the agency often ends up being inadequate and unable to deliver tangible results, resulting in lost time, money and revenue. There are more factors to consider than simply the agency’s ability to deliver ads and these are too often overlooked. To avoid these faux pas, we have stringent agency selection criteria as part of our in-depth search process.
We assist you in determining the core services you need from your digital agency marketing partner and only then do we begin the selection process.
The selection process
To adequately assess the compatibility between the agency and your business, a number of steps are taken as part of the media agency selection process when trying to find a marketing agency to submit a media pitch:
Invite To Pitch
Once you have set clear objectives, have defined your budget and informal interviews have taken place, we shortlist agencies who meet the requirements laid out in your internal review and who offer the required services, and invite them to pitch.
Media Pitch Process
we negotiate fair compensation for the shortlisted agencies’ time and effort. The same fee is paid out to all tendering agencies.
Compiling a shortlist
After formal interviews, reviewing pitches and evaluating the services offered by each agency and how they match up to our selection criteria, Indaru will shortlist the top candidates and assist you choose the best option for your needs.
We support the negotiation strategy with media agencies, including the establishment of remuneration models, contractual commitments, as well as KPIs to evaluate the obtained results. Other aspects of the negotiations such as matters of timing, confidentiality, audit, AVBs and payment terms will also be addressed.
Master Service Agreement (MSA)
We will draw up a comprehensive MSA based on the negotiations with the chosen media agency and handle the administrative process of onboarding.
While this list of agency selection criteria is not exhaustive, it guides our selection process:
Experience level of the agency
Portfolio and reputation that demonstrates success
Advertising agency services list
Whether the cost estimate is in line with the budget and does not exceed the FTE
Proposed payment terms
Agency size, location and business model
Strategic approach and processes
Every agency has a preference for how they would like to be paid. The chosen remuneration model should be in line with your budget and finances. Some remuneration models and malus schemes include:
Retainer fees – set monthly fee that covers the full scope of work
Hourly fees – often for freelance or ad-on tasks
Fixed project fee – a project fee based off a rate card
We will negotiate a remuneration model or combination thereof that best aligns with your budget.
Why choose Indaru for your media pitch?
Indaru consists of a team of experts with diverse backgrounds. Our team has worked with major global advertising firms as well as within reputable media agencies such as Havas, Dentsu and Mindshare as well as some of the largest advertisers in the world such as Volkswagen Group, Vodafone or Coca-Cola.
We also take into account the continual changes the media industry faces in order to keep up with the market’s demands and give you the most relevant selection.
Our collective knowledge ensures we cover all bases when selecting a media agency for your business – every aspect we’ve mentioned above in addition to areas such as intellectual property rights for rejected pitches, legal compliance, administrative procedures and more.
We provide prompt and personalised service regardless of your project’s scale.
At the same time, we don’t rush into giving you pre-made solutions. Instead, we listen to your concerns to develop a deep understanding of your business’s critical needs, then recommend feasible solutions that drive positive outcomes.
A digital marketing company that has partnerships with media agencies will usually only refer clients to these partners.
To preserve our neutrality and integrity, Indaru takes pride in having no ties to any specific agency. Whether you need to work with a traditional, digital, or integrated media agency, we will give you a selection that is ideal for your needs.
Our media agency selection criteria is data-driven.
Our team uses data and advanced analytics to stay objective and factual in the selection process, because numbers never lie.