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Implications of the Corporate Sustainability Reporting Directive (CSRD) for advertisers The Corporate Sustainability Reporting Directive (CSRD), published by the European Commission on December 14th 2022, marks a pivotal shift in sustainability reporting for nearly...
Optimizing Attention Time: A Strategy for Brands to Minimize Carbon Footprint The media sector has a responsibility to take the lead in reducing worldwide emissions. Technology and infrastructure associated with the internet contribute to about 4% of the overall...
With developed markets having more than 40% of purchases happening online, analyzing data and decision-making need to keep up with the faster-paced transactions. Upgrade data-tracking with dashboards that can track results in real-time. In Europe, 40% of hair...
Surprisingly, consumers in the automotive industry are not loyal and even a handful of satisfied customers are willing to change brands. Learn more about your consumers by establishing your 1st party data strategy and leveraging your current customers. Improve...
Excess Share of Voice ( ESOV ) is a planning framework in marketing that determines the right amount of marketing spend that is linked to the overall business growth objective. John Philip Jones developed it in the 1990s. Share of Voice (SOV) is a metric that...
What is First-Party Data? First-party data refers to the information that a company collects directly from its own customers or website visitors. This can include data such as names, email addresses, phone numbers, purchase history, website behavior and other...