What questions does a MMM answer? In a highly competitive business environment, marketing professionals are faced with the challenge of running their campaigns across more channels than ever before. This constant balancing act can make it difficult to determine which...
What is a data clean room? Due to the end of third-party cookies in Google Chrome, companies are looking for solutions to maintain their advertising processes, such as ad targeting and measurement, while respecting users' privacy. Data clean rooms are one of the...
Saturation Curves in MMM: understanding concepts like diminishing returns As businesses seek to optimize their marketing efforts, it's essential to understand the relationship between marketing spend and performance. One approach is to use saturation curves in...
In today's beauty-conscious world, the cosmetics industry is experiencing remarkable growth, driven by evolving consumer preferences, technological advancements, and increasing emphasis on self-care. As the global demand for cosmetic products continues to soar, with...
In today's digital age, data is the currency that drives successful marketing strategies. Among the various types of data available, first-party data holds a special significance for brands. First-party data refers to the information collected directly from customers...
Ads Data Hub (ADH) is a privacy-focused platform created by Google that allows advertisers to gain insights into the performance of their Google Ads, DV360, Campaign Manager, and YouTube campaigns while protecting the privacy of individual users. ADH works by allowing...
This article will emphasize the significance of negative keywords in PMax. Aside from that, this article will also guide you on how to add them to your Performance Max Campaigns (PMax). Negative keywords are essential for excluding irrelevant terms and phrases from...
What is a dashboarding tool or dashboard solution? A dashboard is a visual display of key performance indicators (KPIs) and metrics that allows users to quickly and easily monitor and analyze the performance of their business, department, or campaign. In a marketing...
What is the meaning of CTV advertising? A type of digital advertising that uses Connected TV (CTV) devices, such as smart TVs, to deliver targeted video ads Connected TV (CTV) has become an increasingly popular way for people to consume their favorite TV shows and...
Walled garden is a term used to describe a closed ecosystem or platform that restricts access to outside sources, while offering its own products and services. In other words, it is a controlled environment where a company, organization or entity can curate content...
Sustainability in digital advertising refers to the adoption of environmentally and socially responsible practices in the creation, delivery, and consumption of digital advertising content. The world has been increasing its reliance on digital technologies. As a...
Quick review of the different match types When it comes to Google Ads, one of the most important concepts to understand is the match type. Match types have evolved during the time and determine how closely a keyword needs to match a user's search query in order for...