Improve search engine rankings with an SEO audit
What is an SEO Audit and why does my business need one?
What is an SEO audit?
An SEO audit is a process for assessing the state of a website’s Search Engine Optimization (SEO). It involves looking at various elements of the site to identify areas that could be improved to help boost its ranking in search engine results pages (SERPs).
When do you need an SEO Audit?
In general, you should consider an audit if you’re not getting the results you want from your current SEO efforts. If your traffic has plateaued or is slowly declining, an audit can help you figure out why and how to turn things around. Even if things are going well, an audit can still be beneficial – it can help identify any potential areas of improvement, so you can stay ahead of the competition.
The importance of SEO audits
An audit can help to identify any technical issues that may be adversely affecting the site’s SEO, such as broken links, duplicate content, poor mobile usability and slow page loading speed. It can also evaluate on-page factors such as the proper usage of headings, or incorrect use of tags and titles. Off-page SEO factors, such as link popularity and authority, can also be assessed as part of an audit.
Ultimately, an audit provides valuable insights into your website’s weak points and outlines the areas where your website needs to make improvements in order to achieve better search engine visibility and performance. Additionally, you can better prioritize tasks that will help your SEO score and respond quickly to issues that could end up with Google and other search engines penalizing you.
We are committed to providing excellent customer service and will work closely with you to ensure your needs are met.
The SEO Audit Process
1. Visibility
The first step in any SEO audit is to assess your website’s current visibility in search engine results pages (SERPs) compared to your competitors. This refers to the rankings of the keywords and the traffic of those keywords.
2. Traffic
The next step in conducting a thorough SEO audit is to assess your site’s traffic from organic sources. A drop in traffic could be indicative of a larger problem, such as a drop in rankings or something more immediate, such as a penalty from Google.
3. Crawling
Next, we will need to ensure that your website could be crawled by Google and identify potential bottlenecks or issues that could be preventing Google from crawling your site effectively.
4. Indexing
Site indexing is an important aspect of SEO in that it ensures your site has been submitted to search engines so that your website information can be organised and served in the event it matches a search query. This is done through specific guidelines (meta-robots tag, canonicals, sitemaps, among others).
5. International languages
A hreflang tag is an HTML element that tells search engines which language you are using on a specific page. It is important to use this tag on your website if you want your pages to be indexed correctly in different languages. We will check to see if the hreflang tags are present and correct on all of your website’s pages, and add or fix them where they are incorrect/absent.
6. Crosslinking
Next, we must assess your website’s link structure by analyzing internal links and external links to other websites and the anchor text of the links. The goal is to identify any potential problems with the website’s crosslinking that could be hindering your search engine rankings.
7. Structured data
Structured data helps search engines understand the content on your website and categorise it accordingly.
8. Domain authority
Domain authority (DA) is one of the key factors that influence a website’s ranking in search engine results pages (SERPs). The domain authority of a website is determined by its age, and more importantly by the volume and popularity of links it receives from other sites. The higher your DA, the more likely you are to rank well for the targeted keywords.
9. Web performance optimization (WPO)
A slow website can frustrate users and cause them to abandon the session, leading to lost leads and sales. We will check Google’s PageSpeed Insights to identify areas where your site can improve its performance, analyze your server response time, evaluate your website’s code and make sure it is clean and well-organised, minimize the size of your HTML, CSS, and JavaScript files and use caching to reduce the number of times resources are downloaded from the server, among a host of other technical optimizations.
10. Mobile SEO
The mobile responsiveness of a website is more important than ever before, with the majority of website traffic coming from mobile. Google’s mobile-first indexing means that the search engine now looks at the mobile version of a website first when determining its ranking. This means that if your website is not optimized for mobile devices, it could be at a serious disadvantage in search results. There are a number of things we do to improve your mobile responsiveness including optimizing images for faster loading times, minimizing JavaScript and CSS, ensuring that your content is easy to read on small screens and creating a responsive design that adjusts to different screen sizes.
11. Content SEO
Partner with SEO audit experts
Indaru has a team of experienced SEO experts who will ensure that your website is optimized for search engines. We will provide you with a detailed report of our findings, including recommendations on how to improve your website’s search engine rankings.
We are committed to providing excellent customer service and will work closely with you to ensure your needs are met.