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What is a dashboarding tool or dashboard solution? A dashboard is a visual display of key performance indicators (KPIs) and metrics that allows users to quickly and easily monitor and analyze the performance of their business, department, or campaign. In a marketing...
What is First-Party Data? First-party data refers to the information that a company collects directly from its own customers or website visitors. This can include data such as names, email addresses, phone numbers, purchase history, website behavior and other...
What is the meaning of CTV advertising? A type of digital advertising that uses Connected TV (CTV) devices, such as smart TVs, to deliver targeted video ads Connected TV (CTV) has become an increasingly popular way for people to consume their favorite TV shows and...
Walled garden is a term used to describe a closed ecosystem or platform that restricts access to outside sources, while offering its own products and services. In other words, it is a controlled environment where a company, organization or entity can curate content...
Sustainability in digital advertising refers to the adoption of environmentally and socially responsible practices in the creation, delivery, and consumption of digital advertising content. The world has been increasing its reliance on digital technologies. As a...
Quick review of the different match types When it comes to Google Ads, one of the most important concepts to understand is the match type. Match types have evolved during the time and determine how closely a keyword needs to match a user's search query in order for...
According to a study, 76% of consumers get frustrated by businesses who do not offer personalized experiences. Meanwhile, 71% expect personalization. This highlights the shift in consumers’ purchasing habits and the urgent need for companies to adapt. A way to...
Tips to improve the YouTube ads of your business YouTube is one of the most popular platforms for video content, with millions of users around the world. As a result, YouTube ads have become an increasingly popular way for businesses to promote their products or...
The amount of data generated by the internet continues to grow at an exponential rate. Because of this, it has become increasingly difficult for users to find the information they need. That’s where recommendation engines come in. These engines use data to analyze...
The importance of Marketing Mix Modeling in the new age of digital ad measurement Marketing Mix Model (MMMs) is making a comeback in media measurement. One of the reasons for the resurgence of MMM is due to fundamental changes to digital advertising. For example,...